JOHN-ULMER

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NYC based Director and PHOTOGRAPHER

Throughout my career, I have built, led, and scaled high-performing photo and video teams, aligning creative ability with operational efficiency to elevate the customer experience. As a director and team leader, I focus on setting clear vision, developing talent, and establishing workflows that enable teams to perform at their highest level. I bring a forward-looking, with an adaptable approach integrating emerging technologies and evolving processes to expand creative capability and drive consistent results. Known for both deep technical expertise and decisive leadership, I provide clear direction while empowering teams to execute with confidence. On set, I balance creative ambition with operational discipline, anticipating challenges, guiding strategy, and enabling teams to deliver innovative solutions in fast-paced, dynamic environments.

About John →

LE CrEUSET

Product Photography

Nike,

A woman in a gym wearing light purple workout clothing and white athletic shoes, standing near weights and exercise equipment.
A woman in a blue Nike tank top and gray workout shorts lifting black dumbbells in a gym.
A woman in athletic wear standing in a gym with equipment, including a barbell and kettlebell.
A woman in athletic clothing, white Nike sneakers with orange soles, stepping onto a black exercise box in a gym with gray walls.
A woman in athletic wear standing in a gym with weightlifting equipment around her.
A woman in workout clothing exercising on the floor with a medicine ball in a gym.
A woman in workout attire standing in a gym with weights and exercise equipment in the background.
A woman in blue workout clothes is lying on a bench, holding a black exercise ball against her stomach, performing an exercise in a gym with natural light and concrete walls.
A woman in workout clothes with Nike branding lifts a kettlebell in a gym with a concrete wall and gym equipment around her.
Person in blue Nike sneakers and white Nike socks with black swoosh, holding a black kettlebell in a gym.
Woman in workout clothes lifting dumbbell in gym.
A person wearing white athletic shoes and black athletic pants, holding a bright orange Nike gym bag with black accents inside a gym.
A woman in a pink Nike sports bra and matching skirt holding a black kettlebell on her shoulder, standing in a gym.
A woman standing in a gym wearing a blue Nike tank top, gray shorts, and blue sneakers, with gym equipment including a barbell and medicine ball in the background.
A person wearing white Nike sneakers, lavender leggings, and a gray athletic top sitting on a bench with a black medicine ball nearby, on a light-colored gym floor.

Past Projects:

  • A Milwaukee brand circular saw on a work table surrounded by construction tools and materials.

  • A Milwaukee rotary hammer drill, a red Milwaukee toolbox, a red Milwaukee battery charger, some yellow work gloves, loose blue screws, and a metal pipe on a concrete floor.

  • A red and silver miter saw on a wooden workbench in a workshop, with tools hanging on a pegboard behind it.

  • A Milwaukee cordless rotary hammer drill with a red and black lithium-ion battery attached is on a work surface at a construction site, with some screws, metal pieces, and a rubber mat in the background.

  • A red and black Milwaukee cordless power drill on a wooden work surface with screws and a red tool organizer in the background.

  • A work surface with scattered wire connectors, a utility knife, and a red Milwaukee marker.

  • A Milwaukee FUEL Cordless Rotary Hammer with a red and black battery pack on a workbench. In the background, there is a red Milwaukee M18 FUEL box and an M18 battery charger. Yellow work gloves and some scattered screws are also visible on the work surface.

  • A woman in workout attire is exercising with resistance bands on a black platform trainer in a modern living room with a beige couch, abstract wall art, and large window.
  • A woman in workout clothes stands on a rebounder, holding a stick above her head with resistance bands attached, in a living room with a gray sofa, a large potted plant, and abstract art on the wall.
  • Woman doing squat exercises with resistance bands on a sliding platform in a living room.

Recent Work
Virtual Production

For this project I utilized virtual production stage featuring a high resolution LED volume wall powered by Unreal Engine to blend digital and physical cinematography. By utilizing the light from the LED walls and integrating it with controlled studio lighting, We created dynamic, environments with depth, and dimensionality. Through camera tracking and lens calibration, We achieved parallax-correct backgrounds and in-camera final imagery—reducing post-production while elevating creative flexibility

My Lifestyle photography

  • A person is dropping a yellow dumbbell while two other yellow dumbbells and a gray athletic shoe are on a wooden floor.

  • Young man with a shaved head, wearing a maroon shirt and gray shorts, carrying a black exercise mat on his shoulder, standing in a bright room with gym equipment and decor.

  • A woman in a blue sports bra and leggings practicing yoga on a black mat in a bright room. She is in the upward-facing dog pose with her arms straight and body arched.

  • A young man with long dreadlocks standing outdoors next to a bright yellow safety railing, holding a skateboard with red wheels. He is wearing a gray hoodie, a white t-shirt, ripped jeans, and white sneakers.
  • A young woman with long brown hair, wearing a plaid shirt, white t-shirt, ripped jeans, and yellow sneakers, smiling while holding a skateboard with blue wheels and a wooden deck, standing against a gray concrete wall.
  • Young man with long hair, dressed in a gray hoodie, white shirt, and jeans, walking in an empty parking lot while holding a skateboard with a lightning bolt design.
  • A young woman with long brown hair, wearing a green beanie, white t-shirt, ripped jeans, and yellow sneakers, sitting on a ledge with a skateboard hanging off her leg, holding a green skateboard with neon green wheels.
  • A young man with dreadlocks wearing a gray hoodie, white t-shirt, ripped jeans, and white sneakers skateboarding in an empty parking lot with palm trees and a white building in the background.

Project for Amazon Alexa lifestyle photography and Director of Photography Work

A hand holding a white remote control on a white refrigerator with grocery and to-do lists attached, and colorful magnets.
A person is holding a remote control pointing at a black smart speaker with a glowing blue ring placed on a white table.
Person holding a remote control in a sunlit room with a wooden bookshelf and a window with curtains.
A cozy bedroom scene with a wooden nightstand, illuminated bedside lamp, a small digital alarm clock displaying 10:00, a pair of glasses, a notebook, and a stack of books. The bed has beige and green pillows, and the room has soft lighting.
  • A person offering a treat to a black and tan coonhound puppy sitting indoors on a wooden floor, with kitchen cabinets and cutting boards in the background.
  • A dog looks attentively at a hand holding a dog treat on a stick, inside a modern kitchen.
  • A person holding a brown chew stick in front of a German Shepherd dog indoor, dog looking at the stick eagerly.

AMAZON Pet and Consumable Video

Director Of PHOTOGRAPHY
VIDEO

Home SelectioN and Room Set
Photography

Kitchen Products

A black toaster oven with two slices of toasted bread inside, on a white marble kitchen countertop. There is a plate with a piece of buttered toast, a butter knife, and a jar of jam nearby. The kitchen has a white tile backsplash and wooden shelves w
White ceramic plates, a bowl of cereal with milk and a spoon, a coffee mug, a teapot, and a plant on a marble table.
A bright green KitchenAid stand mixer on a wooden kitchen island, with a dessert plate containing a slice of cake, a fork, and a green napkin. In the background, there are cupcakes on a tiered serving tray and a window with sunlight streaming in.
A glass mixing bowl of brown sugar on a kitchen scale, with baking ingredients and utensils on a wooden countertop.
A commercial blender on a kitchen countertop with glasses of water, a bowl of blueberries, and a dish towel nearby. White cabinets and a bowl of lemons are in the background.
A digital kitchen scale sits on a countertop with a woven placemat underneath. Two whisks with black handles are placed beside the scale.
Cutting board with sliced yellow and red bell peppers, a large kitchen knife, a smaller paring knife, and bowls of black pepper and pink salt in kitchen setting.
Modern coffee maker on a white kitchen counter, with coffee beans in a jar and two cups of coffee.
Tablesetting with white plates, silver utensils including forks, knives, and spoons, and teal napkins on a wooden table.
Sliced orange wedges on a cutting board with a orange-handled knife beside them.
A blue Le Creuset cast iron casserole dish with a lid on a white marble countertop. In the background, kitchen items including a knife block, cutting board with vegetables, spices, and a utensil holder are visible.
White dinnerware including plates, bowls, cups, and condiment containers arranged on a wooden table with a bowl of lemons in the foreground.
Stacked turquoise dishes including cups, bowls, and plates on a wooden table in a bright kitchen.
Stacked white ceramic bowls and cups on a dining table with a fork, a flower in a vase, and a black chair in the background.

Room Set Photography

Living room with a stone fireplace, black leather armchair with a pillow, wooden lounge chair, rectangular coffee table with books and decorative items, a contemporary white table lamp, and framed artwork on the walls, filled with natural light from
Living room with a green velvet armchair, framed abstract black and white art on the wall, potted plants, a side table with a glass of red drink, stack of books, and a white fluffy rug, bright natural lighting.
Living room with large windows, white walls, a cream-colored sofa, a black armchair with wooden arms, a white round coffee table with books and decor, a beige armchair with a side table, a black console table with decorative items and a round mirror,
Modern living room with beige armchair featuring wooden frame, white wall with abstract art, a side table with a glass of drink and a potted plant, and a cream-colored rug on dark wooden flooring.
A dark wooden bench against a white brick wall, with a pair of brown leather shoes underneath, and a stack of books on the right side of the bench. A large plant in a white pot is on the far right, next to a window with black metal framing, overlooki
Home office with a wooden desk, open book, black desk lamp, gray chair, and wall art with abstract and nature-themed prints in black frames
Modern living room with a leather sofa, a glass-top coffee table, a wooden armchair, a tall metal and wood bookshelf, large windows, and a white brick wall.
A stylish living room with a dark blue leather tufted sofa, a striped pillow, and a light textured blanket on the armrest. To the left, a small wooden side table holds a potted plant and books. The white brick wall behind features modern black-and-wh
Living room with a pink velvet sofa, a white and beige striped rug, potted plants, black and white wall art, a side table with books, and a large window with natural light.
A blue velvet tufted sofa with three decorative pillows in front of a white paneled wall, with a large green plant partially visible on the right and a glass coffee table with magazines in the foreground.
A silver room divider with a crocodile skin pattern, beside a small gray velvet stool with a white vase and greenery, in a room with white panel walls and a light-colored rug.
Room divider in front of a window with sheer curtains, a potted plant on a black pedestal, a black chair, and a white desk with open magazine in a bright, modern living space.
Living room corner with a white wall decorated with framed artwork and a gold wall sconce. A vintage-style cane sofa with a striped pillow and gray throw blanket. A natural wood side table with green plant in a rustic pot. A white console table with
Interior of a modern living room with a white wall, wooden cabinet, round white dining table, black wire chairs, green velvet armchair, hanging wicker lamp, framed art, and a small rug on the wooden floor.
Interior decor with stones, a large round beige rug, draped clothes, and a small branch in a stone vase.
Boho interior with wicker furniture, large green palm leaves, decorative mirror, hanging wicker pendant lights, and cozy textiles.
A bright dining room with a large wooden table surrounded by various chairs, decorated with large potted plants, hanging woven light fixtures, and a neutral-colored rug.
A wooden lounge chair with a brown woven leather seat and backrest, draped with a light blue striped towel. There is a glass of water on the floor next to the chair, and a potted plant partially visible on the left side. The setting appears to be nea
Small blue refrigerator with a few cans of drinks and bottled water, a stack of books on top, an open magazine on a striped rug, a pink and beige armchair, and an abstract pink, green, and white painting on the wall.
Living room with a brown leather sofa, decorated with a white throw blanket with blue diamond pattern, and a cushion, near a window with sunlight. There's a potted plant next to the sofa.
A black ribbed vase with green leafy branches on a white surface, flanked by a white ceramic jar with a lid, a beige and white decorative vase, and a small stack of books, with a mirror and white wall in the background.
A bedroom nightstand with a stack of books, a clock showing 9:10, and a lamp. Above the nightstand is a framed watercolor painting of a cow on a textured background.
A neatly made bed with beige satin sheets and pillows, a grey upholstered headboard, a round wooden nightstand with a decorative cutout pattern, a glass of water, a black and gold clock, a beige lampshade, and a black and white framed photo on the wa
A bedroom with a bed that has a brown upholstered headboard, white and floral bedding, and matching pillows. A white nightstand with a lamp, clock, mug, and books sits beside the bed. A pair of glasses and a closed book are on the bed.
A young woman with red hair lying on her stomach on a bed, laughing and resting her chin on a pillow. She is wearing a light-colored pajamas. The bed has a blue mattress labeled 'amazon basics' and is in a bright, modern bedroom with a nightstand, a
A neatly made bed with light blue patterned bedding and pillows, a white headboard, and a white nightstand with a blue lamp, a small clock, a glass of water, and a book.
A neatly made bed with decorative pillows, a beige headboard, a white nightstand with books and a bouquet of white flowers, and a tray with a mug and tea bag on a patterned bedspread.
A bedroom with a bed covered in a green duvet, yellow, white, and green pillows. A wooden nightstand with a vase of flowers, a yellow mug, and a blue lamp. A wooden ladder shelf with decorative items and books. A window with yellow curtains, a beige
Cozy bedroom with a bed, orange checkered blanket, white pillow, large window with cream curtains, wall art with butterfly, love, kindness words, small bedside table, clock, books, and sneakers on a patterned rug.
Star Wars themed bedroom with a bed, pillow, and blanket featuring Star Wars characters and symbols, a white nightstand with pens and a clock, a wall-mounted lamp, and a soccer ball on the floor.
A white playhouse bed with a pink roof, inside a child's bedroom, with a cozy bed, pillows, and toys.
Children's bedroom with loft bed, slide, toys on the floor, and wall art.
A bedroom with a wooden bed frame, striped bed linens, and pillows, a white desk with gold star decor, and ocean-themed wall art
A children's bedroom featuring a white bunk bed with pink roof accents, a ladder, and pillows, with a side table holding a lamp, clock, and books beside it, and a plush toy on the lower bed.
A bunk bed with a black metal frame in a bright bedroom, with white walls, a window with curtains, and three abstract art pieces on the wall. The lower bed has pillows and a blanket, while the upper bed has pillows and a mattress.
Child's bedroom featuring a loft bed with white and orange frame, a small white desk and chair underneath, a table lamp, books, and children's drawings on the wall, with a window and a woven basket nearby.
A cozy bedroom with a white bunk bed, decorated with pillows and blankets, a beige rug, and colorful artwork on the wall.
A bedroom with a white bunk bed that has a climbing ladder and a blue canopy on the top bunk. The bottom bunk has a blue curtain with a window opening. There are pillows on both bunks, and toys scattered on a blue and white rug. A basket with books a
Modern dining room with a wooden table, metal chairs with wooden seats, a large black pendant light, a framed feather artwork on white wall, a pitcher, glasses, a bowl of fruit, and natural light coming through large windows.
A modern dining room with a glass table, six white chairs, and a round mirror on the wall. There are glasses and napkins on the table, with a large window in the background letting in natural light.
A kitchen corner with a gray rolling cabinet topped with a white bowl of lemons, oil and vinegar bottles, a potted plant, a wall picture of a pumpkin, and a metal shelving unit with bowls, mugs, and stainless steel cookware.
A metal clothing rack on wheels holding various clothing items such as shirts, jackets, and pants, with hats and storage boxes placed on top and underneath, located in a well-lit room with a potted plant, sneakers on the floor, and a door on the righ
Two clothing racks filled with various shirts, pants, and jackets in different colors inside a living room, with shoes and bags on the floor and decor on the walls and furniture.
Metal shelving unit with gardening supplies including flower pots, watering can, garden tools, hoses, bowls, and storage containers in a garage or storage room setting.

Room Set Home Office Photography

  • White multifunction printer on a wooden desk with a potted succulent, pencils, and sticky notes nearby
  • School supplies including notebooks, pens, highlighters, erasers, scissors, and tape laid out on a white surface.
  • Scissors, glue sticks, and colored paper on a wooden table, with a white sheet of paper featuring two circles, one blue and one purple.
  • Open notebook with handwritten notes on ecology and energy, a yellow highlighter, a red and silver pen, a blue correction tape, a purple eraser, and a black-and-white composition notebook on a wooden desk.
  • School supplies on a wooden surface, including a plastic case with scissors, glue sticks, and an eraser, alongside boxes of colored pencils and markers.
  • A person holding a grocery list printed on white paper, with other papers containing colorful diagrams and text on a wooden table. The grocery list includes items such as oranges, milk, bread, broccoli, chicken, oatmeal, sparkling water, bagels, cream cheese, flowers, rice, and popcorn. A small flower arrangement and clear glasses are also visible on the table.
  • A person peeling back a corner of paper with overlapping blue and red circles and a color bar on white paper placed on a wooden surface.

Amazon Basics